For ERW, a family-run business with over 40 years of expertise in crafting bespoke timber windows, doors, and unique outdoor living spaces, our mission was to amplify their brand voice. Our deliverables were comprehensive, including brand communications, dynamic marketing, and captivating videography and photography.

ERW stands as a testament to the art of custom craftsmanship. With decades of experience, they blend tradition with innovation to create timeless products. The challenge was to communicate this unique value proposition to a wider audience.

ERW aimed to elevate their brand recognition, enhance lead generation, and refine their social media presence and overall communications. The objective was not just to reach more people, but to connect with the right audience in a meaningful way.

The evolving landscape of the home improvement market, particularly in the wake of Covid, presented new challenges. Increased competition necessitated a more distinctive and compelling brand presence.

Our approach was a balanced mix of modern and traditional marketing tactics. We focused on ramping up video production to showcase their craftsmanship, refining marketing strategies for better lead attribution, and analyzing sales data to drive informed decisions. The ongoing process of refreshing the brand and its literature was also a key component.

The outcome was a robust, data-driven strategy with clear lead attribution. We tailored the messaging to align with newly defined brand personas, ensuring consistency across all platforms. This strategic overhaul not only enhanced the quality of ERW’s leads but also strengthened their market position as a leader in custom craftsmanship.