A new accounting firm with ambitious leaders, Arvo redefined its brand to stand out in a crowded market. Through naming, brand identity, and vibrant photography, Arvo transformed into a bold, confident brand. This new identity, symbolising partnership and forward-thinking, positions Arvo distinctively. Meaning they are ready to soar to new heights in the accounting industry.
STANDING OUT FROM THE CROWD
ARVO
Arvo entered the scene with well-respected directors and a vision to become the region’s leading firm. Despite being a new player, Arvo boasted a substantial client base. This included international clientele and aimed to distinguish itself in a market saturated with uniformity.
In an industry cluttered with similar aesthetics and messaging, Arvo’s ambition was to break the mould. They envisioned a partnership approach with their clients. Fostering robust, enduring relationships rather than offering mere accounting services.
As a new company, Arvo’s directors faced challenges in brand strategy and communications. They had several unsuccessful branding attempts. They sought a comprehensive brand transformation, necessitating a partner skilled in crafting a unique and resonant brand identity.
Engaged for our expertise, we embarked on a creative journey to conceptualise Arvo’s identity. The name ‘Arvo’ – a blend of ‘soar’ and ‘novo’ – symbolises their commitment to elevating businesses to new heights. The logo’s free-flowing design represents the integral role of accountancy in business operations. It is complemented by a vibrant colour scheme to signify innovation and forward-thinking.
The outcome was a confident and bold brand that resonates with both clients and prospective employees. Arvo’s distinct identity now sets it apart in the crowded accounting landscape. Promising a bright future built on the foundation of partnership and innovation.