Boarder Electrical

Boarder Electrical had built a strong reputation across Teesside, delivering high-quality electrical installations for both domestic and commercial projects. However, operating as S Boarder Electrical, the brand no longer reflected the direction of the business or the calibre of work being undertaken.

We partnered with the team to lead a complete rebrand and repositioning. This included refining the name, developing a new identity and rolling the brand out across digital, print and on-site materials to create a more cohesive and confident presence.

The Challenge

Their pipeline relied heavily on word of mouth. The existing brand was functional and generic, similar to many other local electricians. It did not communicate the consultancy-led approach that sets them apart, nor their experience with smart technology and high-spec residential builds.

Competitors were either heavily focused on renewables or positioned as broad, general electrical contractors. There was space in the market for a more refined, design-conscious electrical partner working on premium projects.

To compete at that level, the business required more than a new logo. It needed clear positioning, defined messaging and a cohesive visual identity across every touchpoint.

The Result

The transition from S Boarder Electrical to Boarder Electrical marked a complete repositioning.

We refined the name, introduced a modern identity and developed a visual language built around precision and restraint. The brand aesthetic is clean and minimal, reflecting the quality of the work and the environments the business operates within.

Messaging was restructured to emphasise their consultancy approach and full-service capability, rather than generic trade language. The website, photography, videography and social content were developed to showcase high-end projects with clarity and confidence.

Vehicle livery, uniforms, printed collateral and a newly designed and developed website were aligned under the refined identity, creating a consistent presence both on site and online.

Boarder Electrical now presents as a specialist electrical partner for premium residential and commercial projects. The brand reflects their experience, ambition and the standard of work they deliver.

"I want to express my sincere gratitude to the entire team at Vove for your outstanding work. From your intial 60-second pitch at BNI to our in-depth one to one sessions, you’ve consistently demonstrated a deep understanding of my business.

The new brand you’ve created has exceeded my expectations, and I’m equally impressed with the work still in the pipeline. The day we spent at your office, delving into my business’s current state and future goals, was truly eye-opening and has further motivated me to grow. I will continue to recommend your services to other businesses without hesitation. Thank you again for your exceptional work."